Pride in My-Pride Farms
At the Country Market, we are well aware of our great vendors, but it is especially nice when they get external acknowledgement!
On January 14, Mike Visser from My-Pride Farms on the edge of the City of Thunder Bay, was presented with an award in a private ceremony upstairs at the Market for 50 colleagues and friends of Mike's. He received the 2016 Premier's Award for Agri-Food Innovation Excellence, for the innovative work he's done on his local farm.
“I’ve taken a locally available resource, which is male calves from the dairy farm who are normally shipped out of town, I purchase them and raise them (locally),” Visser said. “I add value to them and market a high quality product back to the public, so it doesn’t have to leave town and come back again."
Mike's veal is now being served in 12+ restaurants in town, including Silver Birch, The Tomlin, Bistro 1, and our own Market Cafe operators Redhead and the Chef. In 2016, he delivered 1750 lbs to restaurants around town, which is evidence that both the chefs and our discerning customers realize the quality of the locally and ethically raised product. His booth is on the downstairs level on the right-hand side, booth 39 on our new directory wall.
For four and a half years, My-Pride Farm has been providing locally and ethically raised veal to the Thunder Bay community. Mike is originally from Southern Ontario but realized that land is more available and affordable in this region, and saw a gap in the market, so he moved here to join our growing and supportive farming community. After renting a farm for a few years, he recently purchased a farm that had not been in production for many decades and has grown and continued to develop his operation.
Mike believes the award recognizes people who take the initiative to branch out in new agriculture ventures and connects the public with agriculture.