Vendor Profile: Superior Olive Oil Company

oil-vin-tempSuperior Olive Oil Company is owned and operated by Don & Violet Hickey of Thunder Bay.

Both lovers of fine dining and healthy eating for years, they stumbled upon the Olive Oil and Balsamic Vinegar Tasting Bar concept by accident a couple years ago while vacationing in the U.S.

“We were reminded again of what a great opportunity this was while attending a family wedding in Kingston last fall” says Violet.  Don adds, “We had been searching for something we could build together for quite some time. Nothing seemed like a really good fit for both us, until we had that Eureka moment while standing in a Tasting Bar in Kingston.”

“We’ve both loved Olive Oil & Balsamics in salads and for dipping forever, but now we use them in almost everything!”
The pair got to work researching product and suppliers, as well as health benefits, and then started taking steps towards launching Superior Olive Oil Company, a Gourmet, Flavour Infused, Olive Oil and Balsamic Vinegar Tasting Bar.

“We battled quite a bit over the name” Violet laughs.  “Don wanted to call it Thunder Bay Olive Oil Company, and I wanted something cutesy or trendy, but we agreed that from local and regional positioning perspective and as a straightforward branding statement ‘Superior Olive Oil Company’ kind of nailed it.”

The two agree that ultimately they would like to open a full-time Tasting Bar, but need to take the proper steps in growing and developing the market, an effort which has started with their spot at the Thunder Bay Country Market.

“We know the quality of our Oils and Vinegars are Superior to anything else you’ll find in this market, and sincerely hope you will take the opportunity to sample our delicious flavours sometime soon!”

OLIVE_logoYours In Good Health & Good Eating,
Don & Violet



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